Russell Roof Tiles supports on first phase of £35m south east development

18 Sept 24

Russell Roof Tiles support Bloor Homes return to new multimillion pound `garden city’ style scheme.

Leading pitched roof tile manufacturer Russell Roof Tiles has supported Berkshire based housing developer Bloor Homes on the first phase of a million-pound development.

The development, called Larkfields, is one of 13 phases at the new £35m residential-led, mixed-use Berewood project in Waterlooville, Hampshire for which Bloor are building over 300 units. Over the next 10-15 years the new garden city community is being built across 168 acres, offering 2,550 homes and a range of amenities.

A garden city development integrates urban living with green spaces, promoting balance between residential areas, industry and agriculture. The concept, one of England’s most radical contributions to urban planning, was first proposed by British urban planner Ebenezer Howard in 1898.

The aim is to create a self-sufficient, sustainable community, combining the benefits of metropolitan and rural living while avoiding the problems of overcrowded cities or isolated countryside. To achieve this Berewood will feature two new schools, offices, multiple retail outlets and two new pubs alongside its 2,550 homes and will be surrounded by 250 acres of green space.

Letchworth Garden City, Hertfordshire was the world’s first garden city, with construction beginning in 1903, the Hampstead Garden Suburb, North London followed shortly after in 1907 and then the Welwyn Garden City, Hertfordshire was constructed in 1920. Whilst several smaller garden towns have been built around the UK in the 21st century, Berewood is the most recent garden city to be constructed since Ebbsfleet Garden City, Kent was finished in 2014.

Estimated to be complete in 2026, the 11-acre Larkfields site will feature two, three and four-bed homes for which Russell Roof Tiles has supplied it's Lothian Tiles in Cottage Red for the project, providing the desired look whilst allowing the developer to keep to budget.

The development is significant for Bloor Homes as, alongside the Woodlands Edge estate in Berewood, it marks the developers return to the Waterlooville area, having last constructed housing in the area between 2012 and 2017.

Michael Palmer, Area Sales Manager at Russell Roof Tiles said: “This is a great development for Russell Roof Tiles to be involved with and we are very proud to be continuing to support Bloor Homes with this first phase of such a significant project. We worked closely with the developer to assess their needs and agreed that our Lothian Tiles would be the perfect solution to provide not only the desired aesthetic but a cost-effective option.”

John Lofthouse, Commercial Director at Bloor Homes Southern comments: “We’ve worked with Russell Roof Tiles on a number of projects over the years and we continue to be impressed by how they are able to provide the best solution to meet all of our requirements. The team were easy to work with and were quick to assess our needs making the specification process quick and simple.”

Russell Roof Tiles has previously supported Bloor Homes on a number of developments, last year the manufacturer provided its Lothian tiles in Cottage Red and Slate Grey for the Lakeside Gardens development in Reading. The developer required a high quality and cost effected roof tile for the residential development of 115 houses and 12 flats in the village town of Arborfield Green and the tiles provided a solution that balanced both requirements.

As technological advances continue at pace, concrete roof tile manufacturing continues to deliver innovation and choice like never before. Concrete tiles, many of which feature an interlocking design, allow for a fast and reliable installation. Manufactured using modern and innovative techniques, Russell Roof Tiles product range offers durability with profiles and colours designed to replicate traditional clay, stone and slate tiles

Russell Roof Tiles is a leading independent roof tile manufacturer providing products for leading UK house builders and high-profile social housing and commercial projects, where sustainability and eco-credentials are of the utmost priority.