Building on the successful launch of its pioneering multifunctional roof tile Bute3®, Russell Roof Tiles has announced sales team developments, with strategic promotions designed to drive its ambitious growth agenda.
Ross Hayward becomes Regional Sales Manager, Midlands, and Michael Palmer becomes Regional Manager, South, both are new roles within the 12-strong sales team.
These changes mark an important step in strengthening the company’s regional structure, designed to accelerate development in areas aligned with ongoing new product development and supporting the growth of Bute3®.
Since its launch in June, the company has already seen impressive demand for Bute3®, which integrates three traditional plain tiles into a single interlocking format, providing the visual effect of smaller tiles while simplifying installation. Market response has been excellent with developers recognising that it provides a high-quality but cost-effective solution, with options to meet local planning requirements, providing a real alternative to small-format concrete, natural clay, and slate roof coverings.
Ross Hayward has been with Russell Roof Tiles for almost two decades, during which time he has delivered robust growth, extending his customer base across the Midlands. Ross will report to Sales Director James Pendleton while taking on enhanced responsibilities in the Midlands. Ross comments, “It’s an exciting time for Russell Roof Tiles and I’m delighted to get the opportunity to contribute more as the company moves into its next phase of development.”
Michael Palmer, who started his career at Cemex and has worked with other leading construction brands, has also been at Russell Roof Tiles for 20 years. He has been instrumental in expanding the business's penetration into key areas of the South; his new responsibilities will include strategic direction in the region.
Andrew Hayward, Managing Director at Russell Roof Tiles, comments: “These promotions reflect our commitment to investing in leadership talent that can deliver sustainable growth while ensuring operational excellence. Both will have full autonomy within their respective regions, ensuring greater agility and responsiveness to local market needs. Ross and Michael’s expanded managerial responsibilities will strengthen our regional sales and marketing and help us better serve our growing customer base.”
Bute3® is now in full production at the manufacturer's new £18.5 million fully automated line in Burton on Trent. The revolutionary new product has exceptional coverage, a thin leading edge, cross camber, and ‘one-tile-fits-all’ capability and is fully compliant with quality standards and current regulations.
Russell Roof Tiles is a leading independent concrete roof tile manufacturer supplying products for national housebuilders and high-profile social housing and commercial projects. The company produces hundreds of thousands of tiles and related fittings and accessories every week that are used on pitched roofing across the UK.