Russell Roof Tiles is celebrating the production of its one millionth Bute3® tile, marking a huge milestone for the innovative tile, which has rapidly become the company’s fastest-growing tile since launch.
The achievement comes less than a year after full production of Bute3® began in June 2025, following an investment of more than £20 million and five years of design, engineering and development.
Produced on the company’s new fully automated, state-of-the-art tile manufacturing line in Burton on Trent, Bute3® has quickly become a game-changing solution.
The one millionth tile milestone reflects the strong market demand for Bute3®, which has already been used or specified on 80-plus developments across the UK. Designed to address the challenges facing housebuilders and developers, the product combines the traditional appearance of a plain tile with the efficiency of a large-format roofing solution.
Developed as a thinner, lighter concrete interlocking tile, Bute3® was engineered to retain the quality and durability Russell Roof Tiles is known for while improving installation efficiency. Its unique triple-tile format enables roofing contractors to install roofs up to 33 per cent faster than alternative products, delivering a traditional plain tile aesthetic.
The product requires just 10.9 tiles per square metre, significantly reducing the number of tiles needed compared with traditional plain tile systems. Its reduced weight also improves handling on site, while allowing more tiles to be transported per pallet, helping to cut delivery requirements and associated carbon emissions.
Andrew Hayward, Managing Director at Russell Roof Tiles, said: "Producing our one millionth Bute3® tile is a fantastic achievement and a proud moment for everyone involved in bringing this product to market. From the initial concept and development stages through to full-scale manufacturing, Bute3® has represented a major investment in innovation, technology and British manufacturing."
"The speed at which we have reached this milestone demonstrates the strong demand from developers, housebuilders and roofing contractors who are looking for products that can improve build efficiency without compromising on quality, durability or aesthetics."
"Bute3® has successfully moved from trial projects to becoming a standard specification on several major developments. Its versatility, ease of installation and performance continue to make it a compelling and viable alternative to traditional plain tile, clay and slate roof coverings."
Since launch, both national and regional housebuilders have adopted Bute3® after assessing its technical performance, cost efficiencies and practical installation benefits. The tile’s ability to deliver faster fixing speeds and support tighter construction programmes has helped it gain traction across a wide range of residential developments.
Russell Roof Tiles continues to invest in the development of the product range, including the introduction of new colour options, ensuring Bute3® remains a versatile and future-focused solution for modern roofing applications.
Reaching the one millionth tile is not only a landmark for Bute3® but also further evidence of Russell Roof Tiles’ commitment to delivering innovative products that meet the evolving needs of the construction industry through smarter design, improved efficiency and dependable UK manufacturing.